That is the Question. I hate to break this to you, but you will be missing the boat if you choose not to blog.

There are several benefits to blogging.

1. You can build a relationship with your customers and potential customers through your blog.
2. Through dialogue and comments you can obtain quite a bit of information from you customers.  Cheap market research.
3.  Allows you to establish yourself as an expert in your field. You can show off what you know and they will eat it up.
4.  Marketing.  Increase sales through information and increase Search engine visibility. Search Engines love blogs.